Have you wondered how far in advance you should start running Facebook ads for your upcoming webinar or challenge launch?

Today, I want to walk you through my Facebook ad strategy for live event launches. And of course I'm going to share the one thing that most people overlook, but can make your ad campaign so much more successful. Let's dive in!

Understanding the Numbers Game:

Launching and sales in the online marketing world is a numbers game.

You probably came up with a revenue goal that would support your overall business goals for your launch, but you need to go a little deeper with the math before you get started.

Knowing how many sales you need isn’t enough. In fact it’s one ot the things that pisses me off so much about this industry. Anyone can divide how much money they want to make by the price of your offer to “reverse engineer” the number of sales you need to make.

But knowing how many people need to buy your offer doesn’t tell you jack shit. That’s just the first number you need to know.

You actually need to know how many people need to get through your funnel in order to make that many sales. This is where the real marketing math comes in.

For a live webinar or challenge event, the registration rate typically falls between 20 to 30 percent. And out of those who register, only 10 to 30 percent actually attend.

These percentages can make your head spin, right? But once you do the math you can get an idea of how many people you actually need to see your offer to hit your goals.

This is one of the reasons I created my ad profitability calculator, so that my clients could get real about the numbers they need to see rather than beating themselves up for not making enough sales. Usually the problem came down to not getting in front of enough people.

The Power of Meta Ads:

This is where Facebook and Instagram ads come in.

They can help you reach a much larger audience than just your organic social media following.

But even using ads might not solve your numbers problem if you don’t have the right strategy.

Most coaches and course creators wait until two weeks to 10 days before their event to start running ads to a cold audience. While this can work, they may be paying way more per lead than necessary.

When it comes to running ads, you need a period for the algorithm to learn who to deliver your ads to, along with testing different creatives to see what your audience responds to. This can take anywhere from a few days to a few weeks.

Luckily, there's a better way to grow your audience and reduce ad costs.

Start Growing Your Audience Early:

Instead of waiting until the few weeks before your launch, start growing your email list way before your launch target date.

I recommend starting a minimum of 45 days out, but anywhere between 30 to 90 days is ideal if you don’t use ads to grow your audience year round.

This allows you to get in front of cold audiences and introduce yourself and your offerings.

A great way to do this is through lead magnets that align with your upcoming offer. By doing this, you'll have people on your email list who you’re already building relationships with when it comes time to launch your offer.

Plan in Advance for a Successful Launch:

To ensure a successful launch, it's crucial to plan well in advance. Don't wait until the last minute to throw up some ads and cross your fingers and toes that you’ll get an avalanche of registrations. You'll likely need a lot more people registered for your event than you initially think. So start early, grow your audience, and make the most out of your ad spend

Running Meta ads for your upcoming webinar or challenge launch doesn't have to be a last-minute scramble.

By starting early, and growing your audience, you can increase registrations, lower costs, and achieve your revenue goals.And if you want to find out what your numbers are, grab my free ad profitability calculator to plug in your goals. Remember, it's all about planning and getting in front of the right people at the right time. Good luck with your launch!