Your email list is easily the biggest asset in your online business

—and there’s nothing more lucrative than an email list that grows daily and puts money in the bank while you stay in your zone of genius.

So grab your pink Stanley and read on, my friend, because I’m diving into the simple steps you need to take to create an email list that you can cash in on every single day

Ideal Client: Get to Know 'Em

Before you start building your email list, you need to know who you're targeting. What kind of people do you want to attract?

Picture them in your mind, think about what makes them tick, their challenges, how they sip their coffee while scrolling through their emails in the morning. You want to be inside their head.

This will help you tailor content that resonates with them on a deep level. And most important help your Facebook and Instagram ads will call them out directly.

Messaging is the #1 key to creating ads that convert your ideal clients into subscribers. So make sure you have this part down solid before you dive any further.

Create a Mouth-Watering Lead Magnet: Give 'Em Something They Can't Resist

Now that you know who you're targeting, it's time to create a lead magnet that will lure your ideal subscriber in. Don't drop the ball on this step like so many creators do.

The last thing you want to do is create a generic opt-in that doesn't give any real value.

Whether it's an eBook, a mini-course, or a toolkit, it doesn't matter how you choose to deliver it. The key is that your lead magnet should solve a very specific problem for your ideal client.

Take some time to put some thought into this important step. And even better, make it something they can implement in less than an hour.

Keep it simple yet valuable. Make it so good they'd happily pay for it, but all they need to do is give you their email. Voilà, the start of a beautiful friendship.

Set Up a Landing Page That Converts: Make a Great First Impression

Your landing page is your digital storefront for your lead magnet. It needs to be clear, concise, and tell your visitors exactly what they're getting and why they need it.

The less friction, the better. Keep the form simple, write a compelling headline, and include a few bullet points about the benefits.

And pro tip- don't forget to make sure it's mobile responsive.

I can’t stress this enough. Pull up your landing page on your phone and test it out. 97% of your landing page visitors will be on their mobile device, so if it's not working well there, you'll miss out on a ton of subscribers.

Launch Targeted Ads: Get Your Lead Magnet Seen

Here's where the magic happens. Use Facebook & Instagram ads to get your lead magnet in front of your ideal subscribers. Use eye-catching images or videos and write copy that speaks directly to your avatar's soul.

Target based on interests, behaviors, and even lookalike audiences to find people who are just waiting to discover your life-changing offer.

Trust me, they're out there.

Optimize for Conversion, Not Just Clicks: The Real Measure of Success

While running your ads, monitor their performance closely. Look beyond the click-through rates and focus on conversion rates.

It's not just about how many people clicked on your ad, but how many actually signed up for your list.

Test different elements of your ads and landing page to improve the important numbers as you go.

Remember, the higher your conversion rate, the cheaper it is for you to acquire a new subscriber. So keep tweaking and optimizing until you hit that sweet spot.

Implement a Tripwire: Get Paid Right Away

After your subscribers have signed up, introduce a low-cost, high-value offer—a tripwire. This could be a discounted service, a premium piece of content, or a tool relevant to their interests.

Make this offer irresistible, encouraging them to make their first purchase. Not only will this help cover your ad spend, but it can also segment your list into leads and customers, setting the stage for higher-value offers.

You don’t have to wait weeks to ask someone to become a paying customer. Monetize your email list straight away and see a direct return on your ad spend.

Nurture Your New Subscribers and Customers: Build Relationships That Last

Now that you have two segments to nurture—those who took advantage of your tripwire and those who didn't—it's time to build those relationships.

Send them a warm welcome email, deliver your promised lead magnet, and for those who purchased, acknowledge their purchase and introduce them to the next steps. Keep providing value through tips, insights, or stories that align with your brand voice.

The goal is to build a relationship so when you have something to offer, they're ready to listen (and buy).

Ready to Get Paid Every Single Day?

Now you know the 7 easy steps to build an email list that generates daily income. But don't worry, I won't leave you hanging with just this info.

Make sure to grab my ad profitability calculator that will show you exactly how much money you can make when you start running ads.

Just click the link below and we'll send it right over to your inbox. Then plug in your numbers and let's build that profitable email list together!

AD PROFITABILITY CALCULATOR